Impact of an event
Events can impact news, both locally and nationally, by providing a broader audience and providing a wider range of information. Examples include a high school football team winning the state championship or a well-known musician performing in town. Even events that occur far away can have a large audience. However, not all events will impact the news.
Timeliness
Timeliness is a crucial concern of many news organizations and a key determinant of effective news reporting. Timeliness transformed journalism in the nineteenth century and shaped journalistic relationships with audiences. The rise of telegraphy accelerated news reporting by allowing reporters to transmit impulses of information and excitement to newspaper audiences. It also helped establish the daily news cycle, in which newspapers presented themselves as public portals for newsgathering networks.
Relevance
The theory of news values argues that news is chosen based on its relevance to its audience. It is based on several assumptions, including the number of topical events covered, the type of media, audience interests, the professional routines of journalists, and economic conditions. The theory explains why some news stories are more relevant than others.
Inverted pyramid style of news
The inverted pyramid style of news writing involves arranging information in descending order of importance. The first paragraph of the story must draw attention to the most important aspect of the story. The next paragraph will elaborate on the lead and present additional information that will be of interest to readers.
Positive overtones
One of the most important factors for determining the tone of news is the content of the stories. News about positive events can be more persuasive than news about negative events. For example, news about a cure for a disease or a breakthrough in research can generate more positive overtones than a story about a conflict. Another factor is the news organisation’s agenda. The objective of a news organisation may be political, commercial, or to promote a particular campaign.